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Leafs TV Hits the NASCAR Track

Tuesday, 09.4.2007 / 9:58 AM ET / Press Releases
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Leafs TV Hits the NASCAR Track
(August 30, 2007) - Leafs TV announced Thursday that the network is the primary sponsor of the #22 Dodge Charger in the final three Ontario-based races of the 2007 NASCAR Canadian Tire Series. 

“We’re delighted to have this association with 22 Racing and NASCAR”, said Chris Hebb, senior vice president, broadcast and content, Leafs TV and Raptors NBA TV.  “Many of our viewers are also fans of NASCAR and this initiative ties in perfectly with our goal of extending our brand and awareness outside of the traditional means”.

“We are very proud to be associated with Leafs TV. The Canadian NASCAR circuit looks to sporting legends, such as the Maple Leafs, for inspiration – in both their contribution to sports and also the dedication of their fans”, said Randy Steckly, general manager of the 22 Racing team.

The three races are scheduled as follows:

- Saturday, September 1 at Cayuga Speedway in Hamilton;
- Saturday, September 8 at Barrie Speedway in Barrie;
- Sunday, September 23 at Kawartha Speedway in Peterborough.

Leafs TV provides in-depth information on the Toronto Maple Leafs.  Programming includes exclusive live Leafs games (including all pre-season games), pre and post game shows for every Leafs game plus the unique show ‘Game In An Hour’ where all the goals, hits and saves from the night’s Leafs game are packed in to an hour long show.  The Leafs TV game schedule also includes the Toronto Marlies, the Central Collegiate Hockey Association (CCHA) and Classic Leafs games.

22 Racing’s driver is Scott Steckly from Milverton, ON.  He currently sits in tenth place in the NASCAR Canadian Tire Series standings with 1046 points.

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