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Record Audiences Tuning In To Leafs TV

Wednesday, 03.9.2011 / 2:13 PM ET / Press Releases
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Record Audiences Tuning In To Leafs TV
A record number of hockey fans are tuning in to Leafs TV’s Maple Leafs game broadcasts this season. Leafs TV has experienced an audience increase of more than 44 per cent averaging 356,000 viewers* in 10 of 12 game broadcasts so far. 

Leafs TV’s first game broadcast of 2010-11 between the Leafs and the New York Islanders drew a record television audience of 575,000 viewers*. The game was the most-watched event in the channel’s history. The Leafs game versus the Bruins in Boston on October 28 represented the largest audience for an away match with 367,000 viewers*. 

Prior to this season, the largest audience Leafs TV drew was during the 2009-10 season with 314,000 viewers* during a game against the Carolina Hurricanes on November 6, 2009.

“Our viewers continue to demonstrate that there is an insatiable appetite for Leafs hockey,” said Chris Hebb, senior vice-president, broadcast and content, Maple Leaf Sports & Entertainment. “We’re thrilled with these results. The Leafs exuberant start this season, coupled with their present playoff push has created a level of excitement for fans that has translated into historic broadcast numbers during our channel’s 10th anniversary season.”

Launched in Fall of 2001, Leafs TV will celebrate its ten-year anniversary on September 7, 2011.

Leafs TV game broadcasts can also be live streamed at www.mapleleafs.com, as well as on iPhone, and iTouch through the Leafs TV Interactive App. The Leafs TV App is available regionally only.

Leafs TV has two remaining regular season game broadcasts — the Leafs versus Philadelphia Flyers game Thursday, March 10 and the Leafs versus the Minnesota Wild on Tuesday, March 22. Game times are 7 p.m. and 8 p.m. ET respectively.

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