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Purolator Partnership With Maple Leafs To Include Patch On Practice Jersey

Friday, 09.16.2011 / 9:37 AM ET / News
Toronto Maple Leafs
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Purolator Partnership With Maple Leafs To Include Patch On Practice Jersey
Maple Leaf Sports & Entertainment (MLSE) announced Friday that Purolator will return as the Official Courier and Freight provider of the Toronto Maple Leafs for the next five seasons. Purolator has been the team’s official courier since 2005. As part of the extended partnership the Purolator logo will appear on the front chest of the Maple Leafs practice jersey for the first time in team history.

The Purolator logo will appear on the upper left corner of the team’s practice jersey. The practice jersey will be worn by Maple Leafs players during their Training Camp, all practices and morning skates, both home and away. Toronto joins Calgary, Chicago, Detroit, Philadelphia and Tampa Bay as the only teams sporting practice jersey sponsors heading into Training Camp.

“Purolator has been a fantastic partner for the past six seasons and when we thought about what sort of company might be a good fit for the Leafs’ first practice jersey sponsor, they immediately came to mind. It is a coming together of two great Canadian brands,” said Tom Anselmi, Executive Vice-President and Chief Operating Officer, MLSE. “This is an exciting partnership and we look forward to working together to deliver some amazing experiences to our fans over the next several years.”

Earlier this month, Leafs’ forward Colby Armstrong and defenceman John-Michael Liles rode along with Purolator couriers to help deliver Maple Leafs season tickets to season seat holders. Click here to see footage from the day. “Our relationship with MLSE gives Purolator the unique ability to partner with iconic professional sports brands that symbolize the pride and passion of our Canadian customers” said Ramsey Mansour, Vice President, Marketing.

In addition to the Maple Leafs, Purolator has been the official courier of Maple Leaf Sports & Entertainment (MLSE) and its affiliated sports teams including the Toronto Raptors and Toronto FC for the past six years.

From a marketing perspective, the partnership will provide Purolator with significant branding, advertising and promotional opportunities with Maple Leafs, Raptors, Toronto FC and Toronto Marlies audiences at Air Canada Centre, BMO Field and beyond.

The Toronto Maple Leafs will open their preseason schedule September 19 when they host the Ottawa Senators at Air Canada Centre.

About Purolator

Purolator is Canada’s leading integrated freight and parcel solutions provider. Celebrating 50 years of delivering Canada, the company continues to expand its reach to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is well-positioned for future growth and success. As the recent recipient of the Logistics Quarterly Third-Party Logistics Sustainability Award, Purolator is growing globally in a sustainable manner while contributing to the well-being of the communities in which its over 11,500 teammates live, work and play.

For more information, visit www.purolator.com.

About Maple Leaf Sports & Entertainment Ltd.

Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

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