Sport Chek, Leafs Offer Kids The Ultimate Experience
Friday, 10.19.2012 / 2:22 PM ET / Press Releases
On Saturday, October 20, Air Canada Centre will be the host venue for an ultimate youth hockey experience entitled ‘Our Game’. The Toronto Maple Leafs and Sport Chek will host youth hockey teams to play their typical weekend game under the big lights on the NHL ice.
Games will feature player introductions and scoring announcement on the public address system along with video highlights on the HD video board above centre ice. Saturday’s schedule will consist of a series of back-to-back games throughout the day, between select minor hockey teams from the Toronto area that are enrolled in the Sport Chek Team Assist program. Each player can bring family and friends to watch them play on the home ice of the Toronto Maple Leafs. The first game is scheduled for 7:30 am and the final game is slated for 2:20 pm. Following the games, the day will continue with an open skate for the players and families.
“Sport Chek knows how important hockey is to Canadians and we want to keep the season’s momentum for the kids moving forward,” said Frederick Lecoq, VP Marketing, Sport Chek. “Sport Chek wants to inspire Canadians to keep striving towards their best; to skate faster and shoot harder.”
“We’re excited to work with our partner Sport Chek to host some of the GTA’s most aspiring young hockey players and to provide them with the unique experience of playing at Air Canada Centre,” said David Hopkinson, senior vice-president of business partnerships for Maple Leaf Sports & Entertainment. “Our Game is a great initiative on many levels because it gives the young participants an opportunity to further hone their skills on the ice, while recognizing the value of positive reinforcement in staying active and having fun.”
Sport Chek’s innovative program is focused on helping families lower the cost of participating in organized sports. Teams that are enrolled in the program receive special discounts on sports gear and also receive funds to offset the costs of ice time, tournament registration fees and other costs. To learn more about Sport Chek Team Assist, please visit team.sportchek.ca.