The Maple Leaf is an iconic symbol of our country, Toronto and our hockey club. We are proud to unveil a new logo as the team prepares to celebrate our Centennial season. The new Maple Leaf logo is inspired by the classic badge worn from the 1940's to 1960's.
The club's new mark has a number of distinguishing design characteristics:
The new Maple Leaf has 31 points, a nod to the year 1931 and a defining moment in team history with the opening of Maple Leaf Gardens.
13 veins at the top of the crest to commemorate the club's Stanley Cup Championships.
The new badge contains a total of 17 veins, representing the year the franchise was founded.
The new logo maintains a strong connection to the classic Leafs logo of the past while offering a fresh take on it for the future.
The outline, seen in the most recent version of this Maple Leaf from 1963-67, has been removed to create a cleaner, bolder look.
"Conn Smythe spoke of his team wearing the Maple Leaf badge with ‘honour, pride and courage’ and those words are now stitched into the collar of each sweater so that our players, and fans, are reminded of that every time they put it on.”